A Guide To Using Webmaster Tools

In 2015, Google’s Webmaster Tools changed their name to Search Console. This particular site is extremely useful for the website owners but is somewhat overwhelming for those who are unsure how to use. Below is a guide on the available free tools and how website owners can use Search Console for their sites. Webmaster Tools is an important part in link building strategies.

To begin with, the user will need to sign up for an account on Google Search Console. Once the account has been created, and the user has signed in, the user is given a choice to add in their new site. Once the website URL has been entered the message “Next Step: Verify your Site” will come up. Once the site has been verified the user can access crawl errors and comprehensive statistics about all the pages featured on the site.

Once the “Verify your site” tab has been chosen, there are two options available to the user. The first would be to use the meta tag which Google will provide for the website. The second choice would be to add a page or file to the site with the specified name which Google will provide. With either of these options, the user can verify their website within a short few minutes. Once the user has conducted the required changes, a confirmation message will be displayed that the site is verified. Once this happens, the user is offered with full access to each of the tools.

In Search Console, four main tabs include Diagnostics, Statistics, Links, and Sitemaps

Diagnostic Tab

In this tab, the user will first be able to view the summary screen that shows the date that the homepage was crawled last and the index status. If pages on the site have not been indexed the user can submit their site to Google. Also featured on this summary page will be valuable information related to issues that the Googlebot has experienced previously in crawling the site. This shows the amount of pages that feature some of the following: unreachable URLs, URLs restricted by robots.txt, URL’s which have timed out and HTTP errors.

The user will want these amounts to below and preferably zero. If the Googlebot cannot access pages they won’t feature in search results and in addition the other pages on the site can be penalized in association to search rankings. There are a couple of ways to amend this issue, the user can create a page or file with a URL that Google will not be able to find and use the 301 redirect to a page that the user wants this link to direct to.

Statistic Tab

The 1st page in this tab will show the crawl stats. This features a chart that shows the distribution related to Google’s PageRank for the pages. The information is somewhat limited as it only shows a category of low, medium or high or “not yet assigned.” This tool is mainly used to ensure that there haven’t been any significant changes that have happened to the users PageRank.


This tab shows the users some links each page is receiving internally and externally. Also, the user can see the pages that link to them.

External Links

When accessing the Link tab, external links data is displayed. Every page on the site which has external pages that link to the page is listed. This tool is helpful as it helps the user to see the pages that are receiving inbound links as well as the ones that are not.

Internal Links

When clicking on the tab “Internal links,” the data is similar to the external links. These internal links are described as pages on the site which link to the other pages on the site. This structure has an impact associated with the pages on the site that search engines view as the more important ones. For this reason, the user should ensure that these “most important pages” feature various links from the other pages that are featured on the site.


The last tab known as Sitemaps is extremely useful for getting all the pages on the site indexed by Google. The XML sitemap shows Google that each page forms a part of this website. If the user has submitted their sitemap to Google it will be listed on this screen as “Sitemap status, ” and it should be saying “Ok.”

If the user has not yet submitted their sitemap, they can create one by visiting www.xml-sitemaps.com whereby one will be set up for the user. Once created it needs to be uploaded to the website. Now the user should go back to their Sitemaps tab and use the link to “Add a Sitemap.” When clicking on this link, the user is asked to enter information that will tell Google where they can find the sitemap. Familiarizing webmaster tools could help you improve your local seo.

“Improve Your Search Engine Rankings, Grow Your Link Popularity, and FLOOD Your Site With Free, Targeted Traffic — With Little Effort, and WITHOUT Spending Piles of Money…”


Former U.S. Marine uses his ability to “improvise, adapt, and overcome” to uncover the secrets, and win the search engine and site traffic battle – steamrolling past the competition, claiming the top search engine rankings, and enjoying the benefits of lots of free, targeted traffic.

From: Kevin L. Ocasio
Saturday, 2:43 p.m.

Dear Fellow Entrepreneur,

I was not accustomed to failure.

After all, before starting my online business, I had made it through the grueling training at Parris Island, South Carolina. I had survive the rigors of boot camp, and become a United States Marine.


Anyone who knows a Marine knows that he does not accept failure as an option. I mean, anyone who could run 10 miles with a fully loaded pack on their back ought to be able to figure out how to succeed with an online business, right?

Yet, somehow I was failing anyway.

I Had To Figure Out The Answer – FAST

This was unacceptable.

I decided that the time had come to get serious, to dig deep, and to figure out once and for all what I was missing.

In 2003 I learned about a strategy for exchanging links with other web sites that I thought just might bring my site some really good traffic.

Even though this wasn’t really something new — I had heard of “linking strategies” before — I had discovered some nuances in getting reciprocal links that I thought might actually work. And they did.

I started to see the traffic to my site grow — and grow fast.

The Problem Of Too Much Success!

My success, however, brought some challenges of its own. I found that it was very difficult to manage my link exchanges, and that keeping all of the information organized was a huge hassle.

Sometimes I would forget to check in with a link partner, and discover that my links had been removed – or worse, they had never been posted! In some cases, I was being cheated out of my links.

I needed to figure out a way to get my linking campaigns organized, scheduled, and maintained — a way that was simple and easy to use. That’s how the idea for my Reciprocal Manager software was born…

Within a few months of the completion of my software project, all of my sites were at least Google PR5, with my main site — KevinOcasio.com — being a PR6.

Guess what? When the traffic starts going up, so does your income.

You Need Traffic If You Want Your Business to Survive

If you’ve been doing business online for any length of time, you know that there’s really only one secret to success: lots of targeted traffic. You need people visiting your site, who are interested in what you have to offer.

The problem is it’s harder these days than ever before to get that targeted traffic. Maybe you’ve tried some of the costly and time-consuming methods of generating traffic to your site.

Maybe you’ve bought one of those thousand-dollar “home-study courses” on how to build your site traffic. Or maybe you paid for one of those “e-mail blasts” – you know, the ones that offer to “send your message to a million people”?

Perhaps you’ve thrown thousands of dollars away on Google Adwords and Overture campaigns. Maybe you’ve tried one of those FFA sites, or tried operating your own discussion forum, or tried setting up a blog… if you’re anything like I was, you’ve probably tried it all.

The One True Method for Building Tons of Free Traffic

Look, there’s really only one guaranteed way to build lots of free traffic to your web site.  Google knows what that guaranteed way is – it’s what they base their search technology on.

Nobody knows exactly what Google’s algorithm is for its search engine rankings.

What we do know is that a key component to Google’s decision about where to rank your site is: the number of other sites that link back to yours.

But how do you get other sites to link to yours? Good question…

There are a whole lot of software packages that claim to do this for you – create lots and lots of links back to your site.

But they are mostly junk. We’ll get to that.

Why All Other Link Management Tools Fail Miserably

Exchanging links with other websites (also known as reciprocal linking) is by far the most cost effective form of online advertising… it’s absolutely free!

Reciprocal linking is the #1 strategy I personally use to not only increase my website’s search engine rankings and link popularity, but also to receive free targeted traffic from the search engines and from the websites I exchange links with.

But there are definite downsides to reciprocal linking…

  • First, there’s the incredibly tedious nature of constantly updating and uploading your reciprocal links pages. Who has time to do this?

  • You have to make sure your link partners actually set up a link to your site.  Once you have dozens — or even hundreds — of link partners, this becomes a very difficult task.

  • Then, you have to monitor whether your link partners are still linking back to you or not (sometimes, believe it or not, people will give you a link just to get one from you… and then, when you’re “not looking”, take your link down!).

  • And you have to search through ALL of the links on your reciprocal links pages when only one of them needs to be modified.

Your time is way too valuable to be wasting on chores like this, am I right?

That’s exactly why I developed Reciprocal Manager — to make reciprocal linking a lot easier, and less time-consuming!

The Reciprocal Manager will create a neat, search-engine-friendly directory that will display all of your link partners by category.

The Reciprocal Manager will also make sure your link partners are linking back to you, will allow you to easily find, modify and remove any of the reciprocal links within your directory and a whole lot more!

What Was Once a Chore Will Now Become a Joy

  • Have you thought about starting a reciprocal linking campaign and thought it would be too difficult to manage?

  • Are you currently running a reciprocal links campaign that seems to be more trouble than it’s worth?

  • Are you frustrated by having to manually keep track of which link partners are still linking back to you or not?

  • Are you currently paying too much for a reciprocal linking management service?

If you answered “yes” to any of these questions, wait until you see this…